You do not need more strategy. You need it to work.

Fractional CRO/COO and advisory practice for PE-backed and growth-stage service businesses that need senior commercial and operational leadership embedded in the organization — not advising from the outside.

Core Services

About PMW Advisory

Executive advisory practice focused on CRO/COO-level engagements, M&A advisory, and commercial and operational transformation for growth-stage and PE-backed service businesses.


About Patrick White

Patrick M. White, PMW Advisory
Diagram illustrating Six Sigma methodology with six key steps: Control, Define, Measure, Analyze, Improve, and Control surrounding a central graphic of a black belt and red sigma symbol with the label 'Six Sigma' and the words 'Black Belt' beneath.

PMW Advisory is the practice of Patrick White — a commercial and operational executive with 25 years of experience building the infrastructure that scales service businesses. The work is not strategic advice delivered from the outside. It is embedded fractional CRO and COO leadership — owning commercial strategy, operational transformation, and the measurement infrastructure that makes performance visible, accountable, and scalable.

Patrick has operated across three PE sponsor relationships through two full hold periods and two successful exits. He has led commercial organizations at $110M peak revenue, built the KPI and performance systems that took a company from $10M to $100M+, and developed proprietary workforce economics frameworks deployed in Fortune-level enterprise engagements. Six Sigma Black Belt. Notre Dame EVA-trained.

The organizations that get the most from this engagement are PE-backed and growth-stage service businesses between $10M and $150M that know they have more performance available than they are currently capturing — and are ready to build the infrastructure to get it.

"Most service businesses already know what needs to change. What they lack is the commercial and operational infrastructure to make it measurable, repeatable, and scalable with the senior leadership to build it. That is the work."

  • “I’ve had the privilege of working with Pat across multiple companies and roles over more than a decade. He consistently turned service delivery and operational challenges into measurable results. Pat’s strategic discipline, competence, and integrity make him one of the most dependable and effective leaders I’ve worked with.”

    — Ken W.

  • "Your instincts, EQ and ability to ground me through the lens of any audience are unmatched..."

    — Executive Client

  • "Patrick White has a process improvement mindset and is data driven; however, also has the soft skills to develop relationships and to see the bigger picture. This enabled him to lead his teams to overcome obstacles and drive successful outcomes for our customers and our company."

    — Former Leader

  • "Patrick White is a great guy that customers love and employees work hard for. His teams deliver. I'm sorry he left Iron Mountain but excited for Patrick as he earns any opportunity he gets.

    — Former Executive Sponsor

  • Patrick White is a strategic thinker and a highly organized planner. Always positive, Pat demonstrates an innate ability to understand and motivate people. His attention to detail, knowledge, and business acumen contributed to his success and a recognized increase in our team's performance/ranking in the company."

    — Former Employee

  • "As a mentor, Patrick worked closely with me not only while I reported to him but even when I was not on his team. He continues to support my career success and offers guidance when needed. In the 2 1/2 years I have known Patrick, he has proven to be an asset to any team and organization he works with and for. His sales acumen, management experience and positivity set him apart from his counterparts."

    — Former Employee

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