You do not need more strategy. You need it to work.
Fractional CRO/COO and advisory practice for PE-backed and growth-stage service businesses that need senior commercial and operational leadership embedded in the organization — not advising from the outside.Core Services
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Fractional CRO / COO When you need senior leadership without the full-time hire.
I serve as the functional CRO or COO on your executive team — owning commercial strategy, operational transformation, and organizational infrastructure with the same accountability as a full-time hire. Built for growth-stage and PE-backed service businesses that need senior operating leadership now, not after a six-month search. Experienced across three PE sponsor relationships, two hold periods and two successful exits.
What I Own In This Role
Revenue system design and commercial process rebuild
KPI architecture and performance measurement infrastructure
Organizational design and team development
Operating infrastructure — process, compliance, technology
Board and sponsor reporting and value creation accountability
Client retention frameworks and expansion infrastructure
Engagement Formats
Fractional-Ongoing Retainer: Defined days per month. Embedded in your leadership team, Typically 6-18 months.
Interim —Full-time Bridge: Full-time coverage during a search, transition, or critical build period. 3-9 months.
Advisory — Strategic Counsel: Senior operating perspective for the CEO or board. Not in the seat — alongside it.
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REVENUE ARCHITECTURE Commercial System Design — when good people produce inconsistent results.
I build the revenue infrastructure beneath the team — discovery process, qualification standards, economic value proposition, SOW discipline, and post-implementation audit — so results stop depending on individual heroics.
Delivers:
Stage-gated revenue process from first conversation to close
Qualification and scoring frameworks that surface real opportunities
Economic value proposition built on defensible, sourced data
Pipeline visibility and forecast discipline your leadership can rely on
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KPI & Measurement Systems When you manage by feel instead of by fact.
I design what gets measured, why it matters, and how the organization is held accountable to it — moving from relationship-dependent management to evidence-based, quantifiable performance accountability across every function.
DELIVERS:
KPI framework aligned to your value creation priorities
Executive and client-facing performance dashboards
Client health and retention measurement with early warning systems
Continuous improvement discipline built into the operating cadence
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Operating Infrastructure Build When everything lives in people’s heads.
Standard work, process architecture, and organizational structure that transforms a founder-dependent or relationship-dependent business into one that scales without the founder in every room. Includes recruiting design, compliance frameworks, and technology and automation assessment.
DELIVERS:
Repeatable, documented processes across sales and delivery functions
Recruiting qualification, scoring, and legal compliance infrastructure
Technology and automation roadmap with prioritized business case
Organizational design that supports scale without adding overhead
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Labor Cost Architecture When you can’t prove your pricing to a sophisticated buyer.
I build the financial architecture that quantifies the true cost of workforce decisions — burden modeling, turnover economics, productivity ramp analysis — sourced against IRS, BLS, SHRM, and industry-specific benchmarks. Used in enterprise client retention, new business development, and internal cost management.
DELIVERS:
Fully sourced labor economics model benchmarked to your market
C-suite-ready value proposition grounded in the client’s own operational data
Turnover cost quantification and retention ROI framework
Defensible pricing architecture for enterprise-level conversations
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Value Creation Execution When you’ve acquired a good business and need to build what should have been there.
Experienced across three PE sponsor relationships through two full hold periods and successful exits. I work with PE-backed service businesses that need commercial and operating infrastructure built to plan — aligned to the value creation thesis and exit timeline from day one.
DELIVERS:
Value creation plan execution across commercial and operational workstreams
Board-ready KPI and reporting infrastructure from day one
Exit readiness — revenue quality, process documentation, or scalability
Interim CRO/COO capacity during search or transition periods
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Commercial Due Diligence When you need to know whether the revenue is real.
I assess the commercial and operational health of acquisition targets — revenue quality, client retention risk, GTM infrastructure, workforce economics, and organizational dependencies that financial diligence alone cannot capture.
DELIVERS:
Revenue quality and concentration risk assessment
Client retention analysis and churn driver identification
Commercial infrastructure gap analysis and integration roadmap
Workforce economics and operational scalability assessment
About PMW Advisory
Executive advisory practice focused on CRO/COO-level engagements, M&A advisory, and commercial and operational transformation for growth-stage and PE-backed service businesses.
About Patrick White
PMW Advisory is the practice of Patrick White — a commercial and operational executive with 25 years of experience building the infrastructure that scales service businesses. The work is not strategic advice delivered from the outside. It is embedded fractional CRO and COO leadership — owning commercial strategy, operational transformation, and the measurement infrastructure that makes performance visible, accountable, and scalable.
Patrick has operated across three PE sponsor relationships through two full hold periods and two successful exits. He has led commercial organizations at $110M peak revenue, built the KPI and performance systems that took a company from $10M to $100M+, and developed proprietary workforce economics frameworks deployed in Fortune-level enterprise engagements. Six Sigma Black Belt. Notre Dame EVA-trained.
The organizations that get the most from this engagement are PE-backed and growth-stage service businesses between $10M and $150M that know they have more performance available than they are currently capturing — and are ready to build the infrastructure to get it.
"Most service businesses already know what needs to change. What they lack is the commercial and operational infrastructure to make it measurable, repeatable, and scalable with the senior leadership to build it. That is the work."Start a Conversation
Tell me about your business, where you are trying to get to, and what is getting in the way. I will respond within one business day.
