PMW Advisory, founded by Patrick White — a commercial and operational executive with 25 years of experience building the infrastructure that scales service businesses.

The work is not strategic advice delivered from the outside. It is embedded fractional CRO and COO leadership — owning commercial strategy, operational transformation, and the measurement infrastructure that makes performance visible, accountable, and scalable across the organization.

Patrick has operated across three PE sponsor relationships through two full hold periods and two successful exits. He has led commercial organizations at $110M peak revenue, built the KPI and performance systems that took a company from $10M to $100M+, and developed proprietary workforce economics frameworks deployed in Fortune-level enterprise engagements. Six Sigma Black Belt. Notre Dame EVA-trained.

The organizations that get the most from this engagement are PE-backed and growth-stage service businesses between $10M and $150M ready to build the infrastructure their growth requires.

Patrick is based in Atlanta, Georgia and serves clients nationally.